OSINT: The Burger King “GRUB loading” sign is consistent with reality

Posted 08 November 2026

This image was posted on r/PBSOD, and later on X/Twitter by It’s FOSS, in late October 2026:

A Burger King monument sign whose display reads: “GRUB loading. Welcome to GRUB”. The display is labeled DAKTRONICS and GALAXY®. The address numbers on the sign read 024. Below the sign, there is a makeshift wooden cross. In the background the sky is blue with a few clouds, and there are palm trees, mountains, a few buildings, and a red sign for a bakery. In the right-hand foreground of the picture are neatly trimmed bushes.”

The version on Twitter looks slightly higher-res, which helps us see that the sign behind the Burger King display reads “New York West Bakery”. Entering “New York West Bakery” into Google Maps leads us directly to “New York West Bakery & cafe” in Sun City, Arizona (not New York!), which appears to be the only result for this query in Google Maps. Searching Google Maps for a Burger King near this bakery leads us in turn to the Burger King located on 10243 W Grand Ave, Sun City, AZ 85351, very near New York West Bakery. From Street View we can tell this is almost certainly the same Burger King: in screenshot 1 below, the monument sign looks very similar (although the bushes next to it were much smaller in January 2025); in screenshot 2, from the street in front of the Burger King we can see the same bakery sign and mountain. Other details, such as the palm trees and buildings, also match up.

A screenshot of the January 2025 Google Maps Street View of 10243 Phoenix-Wickenburg Hwy in Sun City, Arizona. It shows a monument sign without an error. This monument sign looks very similar to the monument sign with the “GRUB Loading” message in the image posted on r/PBSOD and Twitter. A screenshot of the January 2025 Google Maps Street View of 10147 W Grand Ave in Sun City, Arizona. It shows a street. Near the end of the street, there is a bakery sign very similar to the bakery sign in the picture with the “GRUB Loading” message. A mountain very similar to the mountain in the picture with the GRUB message is also visible in the left-hand side of the picture. Finally, there are palm trees in the picture, same as in the picture with the message.

However, two things gave me pause. First, in the GRUB image, the numbers below the electronic display read 024, but the numbers in the address of the Burger King in question—and those displayed on the January 2025 Street View image—are 10243. Second: GRUB loading, on a Burger King sign? Really?! I guess I’m getting more skeptical of pictures posted on the Internet.

So on October 26 I called the number listed on Google Maps as belonging to the Burger King at 10243 W Grand Ave, Sun City, AZ 85351. They confirmed that their monument sign has an error. I asked if the error was “GRUB Loading. Welcome to GRUB”, and they confirmed that.

They also confirmed that the numbers in their address are 10243, not just 024. Why might it say just 024? According to the staff on the phone: There are “a lot of homeless drug addicts” around and people might have stolen the numbers. One even died nearby recently (RIP :( ), which probably explains the cross in the picture with the GRUB message.

Conclusion: The image on r/PBSOD is consistent with reality, its unusual aspects have reasonable explanations, and you can just do investigative journalism if you want[see also].

Thanks to the staff at the Burger King at 10243 W Grand Ave, Sun City, Arizona for answering my strange questions and teaching me the term “monument sign”!